Starting from the key point:
Intense competition means no market leaders position is safe.

In Digital Marketing the competition is aggressive and to win or survive it is necessary a mindset of Continuous Improvement.

Do you know that a Six Sigma approach to social media can maximize your online presence?
Let’s see how.

They keys to achieving visibilityon social media are:

  • Consistency
  • Specific Targeting
  • Creativity
  • Commitment

Continuous Improvement: Definition

Kaizen is the Japanese term for continuous improvement and the all-encompassing mantra at Toyota, which surpassed GM as the world’s largest automaker in 2008.

Kaizen had been critical to Toyota’s success and establishing its reputation for delivering quality vehicles. While GM was resting on its laurels, Toyota was continuously improving, with a near obsessive focus of eliminating defects and waste from its design and manufacturing processes.

Six Sigma: Definition
https://en.wikipedia.org/wiki/Six_Sigma
Six Sigma (6σ) is a set of techniques and tools for process improvement. It was introduced by engineer Bill Smith while working at Motorola in 1980.[1][2] Jack Welch made it central to his business strategy at General Electric in 1995. A six sigma process is one in which 99.99966% of all opportunities to produce some feature of a part are statistically expected to be free of defects.
Six Sigma strategies seek to improve the quality of the output of a process by identifying and removing the causes of defects and minimizing variability in manufacturing and business processes. It uses a set of quality management methods, mainly empirical, statistical methods, and creates a special infrastructure of people within the organization who are experts in these methods. Each Six Sigma project carried out within an organization follows a defined sequence of steps and has specific value targets, for example: reduce process cycle time, reduce pollution, reduce costs, increase customer satisfaction, and increase profits.

Consistency, Creativity, Commitment and Continuous Improvement:

 Closed-loop marketing is the process by which market intelligence learned during a marketing campaign is fed back into the strategy and plan. This can result in more focused targeting, more effective messaging and improved resonance of your marketing content.

In digital  Continuous improvement is the process of consistently and frequently improving your website or web application through minor or major updates on a weekly, monthly, or quarterly basis. This is opposed to doing major refactors every 3 to 5 years, but instead making many incremental changes that may result in a completely different end result through many incremental changes.

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Continuous improvement allows you to improve and reap the benefits of small changes and new features quickly. It is critical for digital success because:

  •  It allows you to test small changes quickly
  • You can reap the benefits of development quickly
  • Your bigger competitors are doing it
  • You can make big changes incrementally over time with less risk
  • You will run up less technical debt as you improve consistently

Continuously Improve to Keep Up with Pace of Ad Industry Change

Underlying all continuous improvement efforts in digital marketing and advertising should be a strong commitment to robust data analysis. The most effective companies look deep into their data. They ask questions of it to uncover hidden opportunities, connect with new customers, and improve engagement with existing customers.

While we know where the continuous improvement journey should start for both advertisers and publishers (with rigorous analysis of customer, campaign and property data), we can’t say exactly where it will end.

We only know there are important key performance indicators (KPIs) to achieve along the way – higher ROI, stronger campaign performance, deeper customer intelligence, improved levels of engagement – and that the journey will be ongoing.

 Specific Targeting and Six Sigma

 Six Sigma uses raw data to make educated decisions about what is best for your company. Analyzing data from customer surveys, site visitors, click numbers, and so on, will allow you to strengthen your social networking footprint. As you will develop an understanding of who your primary customers are. You can then expand your marketing through social networking via the appropriate channels. The average person is easily distracted, so to expand your social networking footprint, you need a well-charted action plan to which to work.

Demographics vary for each social networking site, with certain types of user gravitating toward each one. If you want to expand your social media footprint, and maximize your Six Sigma success, you must have a firm grasp of the specific cliques you are targeting. As well as how your online marketing aims to appeal to that clique. This allows you to meet market demands effectively and, as you throw your net further, to improve your social networking footprint.

Six Sigma can also help you ascertain customer demand so that you can leverage it through social networking advertisement. If done right, you can reach a vast amount of people with little effort.

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