Your business is finally on Wechat, Weibo, QQ,basically you are everywhere in China and you are proud of what you accomplished, but no one seems interested in what you post. Find out why, so you can stop wasting time and start attracting followers. Your business’s biggest problem is obscurity. Maybe your personal brand suffers the same problem. If people don’t know you, they won’t do business with you. Your product could be amazing, your idea beautiful like an Italian painting, but if they don’t know you exist, you’ve got no chance of helping them. Zeer00.

您的业务终于出现在微信,微博,QQ…… 基本上,您在中国无处不在,您为自己的成就感到自豪,但似乎没有人对您发布的内容感兴趣。查出原因,这样您就可以停止浪费时间,并开始吸引追随者。您的业务最大的问题就是默默无闻。或许您的个人品牌也遭受同样的问题。如果人们不认识您,他们就不会和您做生意。您的产品可能非常地棒,您的点子美得像一幅意大利绘画,但是如果他们不知道您的存在,那么您根本没有机会帮助他们。Zeer00。

There is also another problem: how many books of psychology you read last month?
还有一个问题:上个月您读了几本心理学的书?

Social media is one of the most effective tools out there for generating that awareness and catapulting your way out of obscurity, but the words Social and Human Psychology are deeply related. I know you’re not satisfied with the level of traction you’re earning on social media — that’s why you’re here. I’m not satisfied either. I’m always looking for unique opportunities to improve my clients’ social media followings and get more attention for their brands. I work in Branding and one “like” in Wechat can make my day happy (or my night a nightmare).

社交媒体是最有效的工具之一,它可以提高意识,并让您摆脱默默无闻的困境,但“社交”与“人类心理学”这两个词是息息相关的。我知道您对社交媒体上获得的关注水平并不满意 – 所以您才会在这。我也不满意。我一直在寻找独特的机会,来改善我的客户的社交媒体关注,并让他们的品牌获得更多注意。我的工作围绕于“品牌”,微信中的一个“赞”可以使我的一天变得美好(或使我的夜晚变成噩梦)。

Let’s see if you agree with me at least “psychologically”:
至少看看您是否同意我说的“心理”言论:

 

 

 

1. I don’t like your post because you don’t “like” me back.
我不为你的帖子点赞,因为你不回“赞“我。

2. I don’t like your post because I never meet you in person.
我不为你的帖子点赞,因为我从来没有见过你。

3. I don’t like it because I don’t want let common friends to know that in some way I “like” you.
我不点赞,因为我不想让共同的朋友知道,在某种程度上,我“喜欢”你。

4. I don’t like it because I don’t want you to know that I have free time to check Wechat moments.
我不点赞,因为我不想让你知道,我很空闲来检查微信朋友圈。

5. I don’t like it because I can’t double tap the screen without putting down my noodles.
我不点赞,因为如果我不放下面条,我无法双击屏幕。

6. I don’t like it because your humble shoot isn’t humble.
我不点赞,因为你的谦卑照并不谦卑。

7. I don’t like it because your post is 100-percent self-serving.
我不点赞,因为你的帖子是100%自私自利的。

 

 

8. I don’t like it because I’m jealous of your body.
我不点赞,因为我嫉妒你.

9. I don’t like you because in general, I am jealous of others 4 days a week. What can I do; it is just the way I am.
我不点赞,因为一般来说,我一周四天都在嫉妒别人。我没办法;这就是我。

10. I don’t like it because I’m driving
我不点赞,因为我在开车

11. I don’t like you because I don’t want to be generous for free. Give me something first  M……..R!!
我不点赞,因为我不想免费慷慨。先给我一些东西吧朋友!!

12. I don’t like it because we slept together a few weeks back and when you saw me at Bar Rouge you pretend you don’t know me。
我不点赞,因为几周前我们睡在一起,但当你在Rouge酒吧看见我时,你假装你不认识我。

13. I don’t like it because I liked your last 3 posts and now I’ve got to play hard to get.
我不点赞,因为你最后的3个帖子我都点赞了,现在我必须故擒欲纵。

14. I don’t like it because my ex-boyfriend just liked you
我不点赞,因为我的前男友刚刚点赞了

I could continue this pain list for at least 15 hours but I want to stop here. The main reasons why people do not like your Wechat posts (and Weibo Posts) are mostly psychological. Social Platforms force you to understand the way people think and when you think you already understood everything is the time to start from the beginning. Here are the main reasons that prevent you from having a high engagement on Wechat and other Chinese Social Media Platform.

我可以继续写这个痛苦的列表,至少写15个小时,但我想就在这里停下来。人们不喜欢您的微信帖子(和微博帖子)的主要原因,主要是因为心理因素。社交平台迫使您理解人们思考的方式,当您认为您已经理解了一切,是时候从头开始了。以下是一些主要原因,导致您无法参与融入微信和其他中国社交媒体平台。

 

1. You’re not posting often enough.
您发表不够的帖子。

When drafting a social media posting schedule, remember that you’re looking to get attention for yourself and your brand. The bottom is: the more you post, the more opportunities you have to engage with your fans. If you’re looking for an easy way to get more attention for yourself, increase the number of times you post each day.

在起草一个社交媒体发布时间表时,请记住,您正在为自己和您的品牌获得关注。原则是:您发布得越多,您越有更多的机会与您的粉丝进行交流。如果您正在寻找一个简单的方法来为您自己获得更多的关注,增加您每天发布帖子的次数。

2. You’re not memorable.
您让人印象不深刻。

Memorability can come from a number of things. Consistency is certainly up there — the more often you see or hear something, the more memorable it is. I know that Victoria Secret is doing good in China because they are always on Weibo posting memorable pictures (And I wish this is the only reason!! ). So focus on standing out. Share your story and be genuine. Look for ways to delight your fans, compliment people, collaborate and make your audience feel positive emotions when they see your name.

记忆性可以来自许多方面。一致性绝对是最重要的,您越来越频繁地看到或听到的东西会更加难忘。我知道维多利亚秘密在中国做得很棒,因为他们总是在微博上张贴令人难忘的照片(我希望这是唯一的原因!)。所以着重于脱颖而出。真诚地分享您的故事。寻找方法来取悦您的粉丝,称赞人,合作,让您的观众看到您的名字时,感受到积极正面的情绪。

3. You’re not adding any value.
您没有添加任何价值。

Take a hard look at the content you’re sharing on social media. Are you just posting news about your product?  If I mention you this name what comes to your mind?  Richard Branson. A genius about Personal Branding and Branding in general.  If you’re not giving people a reason to like your content, they won’t. There is far too much competition on social media for you to stand out by being forgettable and unoriginal.

仔细看看您在社交媒体上分享的内容。您是否只是发布有关您产品的消息?如果我向您提起这个名字,您的脑子里会想到些什么?理查德·布兰森。他是一名个人品牌和整体品牌的天才。如果您不给人理由来喜欢您的内容,他们将不会这么做。社交媒体上的竞争太激烈了,如果您很容易让人忘记且缺乏独创性,您很难脱颖而出。

4. You are not generous.
您不慷慨。

When you’re looking to grow your business, you don’t just turn the lights on and wait for customers to come to you. You go after them. You experiment with marketing and advertising.

Growing your online audience is the same way. You may need to follow and like hundreds of people in order to get the valuable attention of a select few. You’ll want to engage with your biggest fans and figure out who your key influencers are.

当您希望发展业务的时候,您不会只是打开灯,等待客户来找您。您应该去追他们。您试验营销和广告。增加您的在线受众也是如此。您可能需要追随和点赞数百人,才能获得少数有价值的关注。您应该和您最大的粉丝互动,弄清楚谁是您的关键影响者。

5. It’s still too early.
现在还为时过早。

The hard truth is that it takes time to build an authentic following and grow your engagement metrics. If you’ve only been steadily active on social media for a few months or just a few weeks, then it’s entirely possible that it’s too early for you to get the level of traction you’re after.

真相是,建立真实的关注并增加您的参与度需要时间。如果您只在社交媒体上活跃了几个月或者几个星期,那么现在非常有可能,您所追求的紧密性互动还为时过早。

 6. The tone is uninspiring.
语气平淡无奇。

Sure, this is your brand and your business, but that doesn’t mean you can’t be conversational or inspiring. Share some stories that also show your human side. People are usually more interesting than products (on a case by case basis).

是的,这是您的品牌和您的业务,但这并不意味着您不能谈话或鼓舞人心。分享一些也显示您人性的故事。人物通常比产品更有趣(以个案为基础)。

 7. There’s too much focus on selling something.
太注重卖产品了。

While an occasional post about a product is fine, especially if it’s new or was recently featured in the news, don’t use Wechat as an overt sales vehicle. Remember, people, go to wechat to catch up and connect—when they want to buy, they’ll go to your website.

虽然偶尔发布有关产品的帖子是好的,特别是如果它是新的或最近被新闻报道,不要使用微信作为公开的销售工具。请记住,人们,去微信赶上并联系 -当他们想要购买时,他们会去您的网站。

 8. You only talk about your business.
您只谈您的业务。

Fans expect news, tips, and photos that go beyond your business. You must keep the bigger picture in mind when you’re posting. Before you post, ask yourself if the message serves the interests of your audience in terms of being interesting, helpful or funny.
粉丝期待超越您业务的新闻,贴士和照片。发布时,您的脑中必须有大局观。在发布之前,问问自己,这则讯息是否符合您受众的兴趣,必须是有趣,有帮助或好笑的。

9. You give up too easily.
您太容易放弃了。

If you place the same amount of patience and perseverance on engaging your Wechat audience that you applied to building your business, you’ll achieve success in social media. I know it takes time and it is a smart move to get help from an agency that does just that 15 hours a day (7 days a week)

如果您将您拓展业务的耐心和毅力,同样置于微信受众上,您将在社交媒体上取得成功。我知道这需要时间,因此从一个每天15个小时(每周7天)都在做这件事的机构获得帮助,是一个相当聪明的举动。

The attention you earned on social media soon or later will begin to snowball, but remember that jealousy will not bring you that far. Be generous, give something: you have to be genuine with the people around you because the World is a complicated place for them too. Tell your story genuinely and your fans will be willing to follow you.

您在社交媒体上所获得的关注,迟早会开始得到雪球效应,但要记住,嫉妒不会把您带到那么远。要慷慨大方,给点东西:您必须对周围的人真诚,因为世界对他们来说也是一个复杂的地方。真诚地讲述您的故事,您的粉丝将会愿意追随您。

Sign-up to our free e-mail course: "Online Reputation Management in China"

 

Learn everything about China Social Media, WeChat and Weibo, Personal Branding, Influencer Marketing

Please check your email for confirmation!

Pin It on Pinterest

Shares
Share This