1. Chinese Social Media Management

Chinese social media management serves as one of the most important components of the overall marketing strategy for a business. You can have great marketing activities on your Chinese social media, if first you’ve built a well-branded channel. Your channel is where you build your community and is a priceless digital value for a company of any size, a value that stays with you forever. Now in China there is more than one social media platform and the combined use of all is the strategy that creates tangible results. At AICY, we manage accounts on Wechat, Weibo, Baidu Tieba, Douban, Zhiyu, Toutiao, WeiToutiao and Youku. We design a digital marketing strategy offering services on each of these platforms. We combine the use of platforms and we are one of the few agencies in China to do it really well.

2. Wechat Digital Marketing

Wechat is the most popular mobile social network in China. Thousands of brands have already taken advantage of this channel to connect with their customers. Inbound Marketing is the best way to educate and entertain your Wechat audience, and engage with it. The creation of content capable to stand out and the sharing process of such content to a wide Fan-base is now a challenging task that requires expertise and passion. At AICY we have both and we can prove it with tangible results.
Companies can use Wechat marketing in several ways: from broadcasting messages to followers with the information on the latest offers and upcoming events, to using it as a customer and service support channel. WeChat app comes with its own e-commerce capabilities, giving merchants an opportunity to sell their products directly to mobile users. Having an optimized Wechat channel is a primary task that you can’t avoid.
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3. Weibo Digital Marketing

Sina Weibo is one of the main Chinese social media platforms used by millions of people daily. With its number daily active users reaching 150 million in 2017, Weibo offers an enormous reach for marketers. The platform has positioned itself as a discovery-based network which makes Weibo advertising a powerful choice for brands.
Marketing on Weibo can take many forms: from banner ads and post-boost in users feeds to engaging with KOLs (key opinion leaders). At AICY, we love Weibo advertising and we take care of all steps of the process for you – from setting up and advertising account to designing and managing your ad campaigns. With Weibo advertising, you can target a specific audience, based on unique characteristics such as demographics, interests and behaviors.

4. China SEO

Chinese search engine optimization is essential to ensure that your site can be found by people who are actively searching for similar products.
Baidu, the most popular Chinese search engine, currently holds around 70% of the desktop market and close to 90% on mobile.
Our SEO experts use proven methods and solid techniques designed to boost website ranking on Baidu, the most popular Chinese search engine.
AICY Chinese search engine optimization starts with extensive keyword research. This would help to determine the most effective set in terms of the highest search volumes and the lowest competitiveness. Leveraging Chinese social media it is also a key component of an outstanding SEO Strategy.

5. China PPC

Baidu PPC is one of the fastest and most cost-effective way to reach people who are actively searching for products in your niche. Since Baidu is the most popular Chinese search engine with the largest market share, it is often the primary venue for running pay-per-click marketing.
Achieving good ROI on Baidu PPC campaign is a matter of both strategy and using proper techniques in keyword research, bidding, ads design and testing. At AICY we specialize in running PPC with Baidu and Keyword research is the foundation of a successful pay-per-click campaign.

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6. China email marketing

China email marketing is another important tactic to reach your target audience. Effective email marketing converts prospects into customers, and turns one-time buyers into loyal ambassadors.
Email is still the #1 communication channel. Did you know that at least 91% of consumers check their email on a daily basis? That can’t be said of any other communication channel. A key reason to start email marketing is that you own your list of leads, and you can use this list to constantly promote your service in different ways.

7. China e-commerce

In just a few recent years Chinese e-commerce market has become one of the most developed ones in the world. Well functioning ecosystem of online payment options and powerful mobile segment has made this market one of the most important components of Chinese economy overall.
According to the most recent data, three-quarters of B2C market belong to just two platforms – Tmall and JD, while Taobao enjoys near complete dominance of C2C market with 85% market share. The relatively recent entrant into mobile e-commerce space, WeChat WeiDian is also gaining strong momentum in China m-commerce space. We offer the complete solution for your China e-commerce project.