Kartell: a leading design company, founded in 1949 by Giulio Castelli and now run by Claudio Luti, Kartell is one of the symbols of Italian design around the world. A success story told through an incredible series of products – furniture, furnishings, lighting, home accessories – that have become part of the domestic landscape, not to mention actual contemporary design icons.
Context
has decided to thank all of its main Chinese customers by inviting them to a prestigious event in Shanghai.
Mission
Online Event Promotion
Event Management
Create a buzz on Social Media, Forums, fashion Influencers & bloggers, and Forniture eMedia.
Results
150 publish social media posts: 200K+ exposure
Published contents in 50+ Wechat Design Groups
25 KOLs invited
250 Kartell Key Accounts Invited at the event
Global Social Media Reach: 200K
Global Mentions : 15K