LinkedIn Marketing Services
To Grow Your Business
#1 B2B Marketing channel to grow your business.
Why is LinkedIn Marketing Important for Businesses?
LinkedIn, with over 500 million users, excels as a B2B networking tool, creating awareness for high-quality prospects who are most likely to become customers.
On LinkedIn have the opportunity to build professional connections and drive traffic to their website by sharing engaging content. Over 50% of LinkedIn users have a college education. Nearly half of LinkedIn users make over $75,000/year. And most importantly, LinkedIn users are generally using the platform to seek new professional opportunities.With our LinkedIn marketing services, we can integrate social media with the rest of your B2B advertising efforts to help you drive sales and generate highly targeted leads.
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HOW OUR LINKEDIN MANAGEMENT
SERVICES WORK
The first step in launching your LinkedIn marketing campaign is to develop a strategy. We evaluate the current social media landscape and content offers for your field and then determine where there are opportunities. Subsequently, we work with you to determine which buyer personas we should focus on using LinkedIn and craft a strategy that targets decision-makers.
LinkedIn has a variety of advertising options available, but we focus our efforts on those that are most effective—Sponsored Updates and Direct Sponsored content. Using LinkedIn’s dynamic targeting capabilities, we set up ad campaigns that get you in front of potential customers with a precision that cannot be found in any other B2B channel. Our expert team gets as granular as possible when it comes to determining which business demographics and LinkedIn groups to target. We then use these campaigns to promote blog posts, ebooks, guides, and other offers. We also create customized, responsive landing pages to generate leads for asset downloads and other offers.
The next step in the LinkedIn marketing process is to begin developing an audience around your page. Organic growth through LinkedIn is very limited and can take time to develop an audience. For faster growth, we typically recommend LinkedIn’s sponsored updates feature. Our LinkedIn managers will develop captivating posts and sponsor it to the best audience to increase awareness.
As your awareness begins to increase, your LinkedIn page may begin to receive comments, messages, or other activity that needs attention. Our LinkedIn management service includes daily monitoring during normal business hours. This means that you would have a LinkedIn specialist overseeing the activity on your account, and responding where appropriate.
We integrate LinkedIn marketing with your other marketing platforms, as well as Google Analytics, in order to provide you with deeper insight into your visitor behavior. Each month we provide a detailed report that includes our thoughts as to what worked, what didn’t, and what strategic changes we need to make for next month’s campaign.
KEY METRICS: LINKEDIN
ADVERTISING AGENCY SERVICES
The goal of our LinkedIn advertising agency services is to drive traffic that leads to sales for your business. We accomplish this in a few ways:
- 1 : Increasing Leads from LinkedIn Ads
- 2 : Increasing Reach of LinkedIn Ads
- 3 : Increasing the Overall Awareness of Your Brand
- 4 : Increasing Web Traffic from LinkedIn Ads
ON TIME
SOFTWARE PLATFORM
Production platform for creative sourcing, competitive bidding, metrics, and end-to-end project management
ON BUDGET
CREATIVE NETWORK
Access to over 1000 creative professionals who have delivered more than 70,000 video and photo projects to over 100 top-tier brands
ON DIGITAL BRANDING
PRODUCTION EXPERTS
An elite in-house team that brings production expertise, managing and supporting your most in-depth Digital Projects