Michael Koltes is an internation actor based in Shanghai. His main works are action roles in Chinese and American movies.
Context
Michael has decided to promote his brand on Weibo and Douyin, attracting the attention of Asian casting directors on Weibo.
Mission
Weibo Management
Online Reputation Management
Content creation
Results
Over 250 Weibo Post shared: 100K exposure
Build relationships and collaborations with 10+ Chinese casting directors
Weibo Reach: 8500 new fans
Global Social Media Reach: 150K