MICHAEL KOLTES

Michael Koltes is an internation actor based in Shanghai. His main works are action roles in Chinese and American movies.

Context

Michael has decided to promote his brand on Weibo and Douyin, attracting the attention of Asian casting directors on Weibo.

Mission

Weibo Management

Online Reputation Management

Content creation

Results

Over 250 Weibo Post shared: 100K exposure

Build relationships and collaborations with 10+ Chinese casting directors

Weibo Reach: 8500 new fans

Global Social Media Reach: 150K