The Narcist is a Wechat official Account promoting eco-friendly initiatives in China
Context
The Narcist contact AICY for the Wechat Account management and Branding Strategy in China
Mission
Wechat Official Account Management
Marketing Strategy
Content Creation
Create a buzz on Social Media, promoting the Wechat Account (Tieba-Douba-Zhihu-Weibo-Toutiao)
Online Reputation Management
Results
35 publish articles: 600K+ exposure
Wechat Reach: 7600 new fans
Global Social Media Reach: 500K
Global Mentions : 11K