THE NARCIST

The Narcist is a Wechat official Account promoting eco-friendly initiatives in China

Context

The Narcist contact AICY for the Wechat Account management and Branding Strategy in China

Mission

Wechat Official Account Management

Marketing Strategy

Content Creation

Create a buzz on Social Media, promoting the Wechat Account (Tieba-Douba-Zhihu-Weibo-Toutiao)

Online Reputation Management

Results

35 publish articles: 600K+ exposure

Wechat Reach: 7600 new fans

Global Social Media Reach: 500K

Global Mentions : 11K

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