UNITED PETS

United Pets is a leading brand in the design and production of accessories for pets.

The company was founded in Milan in 1999 by the intuition of its founders, Cristina Rivolta and Costantino Psilogenis driven primarily by curiosity of  quality  accessories for their pet.

Context

In 2016 United Pets decided to open the market in China by choosing e-commerce as the main sales channel (Taobao – JD).

Mission

Marketing Strategy

Content Creation

Create a buzz on Social Media, Forums, pets Influencers & bloggers, and Pets eMedia.

Online Reputation Management

Wechat Official Account Management

Fair Management

Results

15 publish articles: 200 000 exposure

Wechat Reach: 8500 new fans

Global Social Media Reach: 400K

Global Mentions : 8K

Online sales: 145.000 USD

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