United Pets is a leading brand in the design and production of accessories for pets.
The company was founded in Milan in 1999 by the intuition of its founders, Cristina Rivolta and Costantino Psilogenis driven primarily by curiosity of quality accessories for their pet.
Context
In 2016 United Pets decided to open the market in China by choosing e-commerce as the main sales channel (Taobao – JD).
Mission
Marketing Strategy
Content Creation
Create a buzz on Social Media, Forums, pets Influencers & bloggers, and Pets eMedia.
Online Reputation Management
Wechat Official Account Management
Fair Management
Results
15 publish articles: 200 000 exposure
Wechat Reach: 8500 new fans
Global Social Media Reach: 400K
Global Mentions : 8K
Online sales: 145.000 USD